Lead Story
Co-founder Ships Email Platform; 20 Customers Already Paying
Shubhainder is one of two co-founders of WGXL, a digital studio, and runs its email product, Bluey, now live with paying customers, while reading for a Master's in Antwerp.
The facts
Co-founder & Full-Stack Engineer
WGXL (WiseGuyXL), digital studio·08/2024 – Present
- One of two co-founders of WGXL; designed the studio's own product, Bluey Email
- Live with ~100 users, 20 of them paying customers
- 12+ live products delivered to clients in India, the US and Europe
Most businesses use one tool for newsletters, another for automatic follow-ups and a third for the emails their app sends, like receipts and password resets. Bluey Email puts all three in one place. It is live, with around 100 users, and 20 of them pay for it.
The hard part of email is the part nobody sees: making sure it lands in the inbox, not the spam folder. He took Bluey through Google's verification review and did that groundwork before the first user arrived.
Alongside Bluey, the studio has delivered more than a dozen live products for clients in India, the US and Europe. He looks after each one from the first conversation to handover, and reviews the work of a five-person team.
“Most effective close to production.”